Objective: I wrote the content for the emails and the copy for the design assets (redacted for IP reasons). The general email topics and campaign time period were given to me – I created the email campaign flow and content with specific branding language. I worked closely with the designers and developers throughout the process …
Objective: create short marketing pieces to highlight the sponsors of WordCamp San Diego 2020. These will be posted on the website and sent out through email marketing. (note: images used are snippets from the theme of the event)
Objective: Create an email campaign that would keep the company’s app at the top of mind after initial signup. Some information and certain emails are redacted to protect the business practices of the company. The goal was to set expectations for users and maximize engagement on the app.
Objective: Develop an email swipe copy document for employees in the sales department so that they can personally offer incentivized app subscriptions. There were several use cases to this email campaign, but each email had to be easy to copy and paste for the sales team without being too robotic.
