Objective: create short, concise content to describe the top benefits of becoming a subscriber for an oatmeal B2C company. Educate consumers, create a concept for design, and write for an MVP version of the website page. Tools used: Canva, GatherContent, Asana
Objective: create punchy, short flavor descriptions for an oatmeal product that is fewer than 80 characters. Tools used: Canva & GatherContent
Objective: create short marketing pieces to highlight the sponsors of WordCamp San Diego 2020. These will be posted on the website and sent out through email marketing. (note: images used are snippets from the theme of the event)
Objective: Create an email campaign that would keep the company’s app at the top of mind after initial signup. Some information and certain emails are redacted to protect the business practices of the company. The goal was to set expectations for users and maximize engagement on the app.
Objective: Develop an email swipe copy document for employees in the sales department so that they can personally offer incentivized app subscriptions. There were several use cases to this email campaign, but each email had to be easy to copy and paste for the sales team without being too robotic.
Objective: This video was intended to help readers learn how to use a newly-launched website, TRVL.com. The in-depth tutorial uses Soapbox to show a screen recording with a personal touch. I highlight it as an example of using a simple tool to provide a solution that’s easy to share with the masses. This video is …
